Let’s Get Your E-Commerce Goods into the Netherlands

The Netherlands is known as ‘the flower shop of the world’ and for good reason. The Dutch produce 80% of the world’s flower bulbs – making up over 5% of The Netherlands’ GDP.

The Dutch adore licorice. They eat around two kilos per person per year. The Netherlands is also the world’s second-largest exporter of vegetables.

World map with Netherlands

Why The Netherlands

The Economy

The Dutch economy has been stable for years, and as the eighth largest importer of goods in the world, it is continuously growing. The economy is noted for reliable industrial relations with low unemployment and inflation.


The Netherlands gives access to 95% of Europe’s consumer markets and provides access to the Middle East and Africa.

Setting Up to Launch

Setting Up To Launch Your Brand in The Netherlands As a non-resident importer, there are certain requirements you’ll need to meet in order to launch your brand in The Netherlands. These include obtaining a VAT registration and an EU EORI number, as well as adhering to the periodic filings assigned by the local tax office. In The Netherlands, these filings are typically required on a quarterly basis.

In addition to these requirements, it’s also important to be aware of the product compliance regulations in The Netherlands. You may need to appoint authorized representatives or responsible persons for food and contact materials, electronics, and toys.

Launching Your Brand in The Netherlands

When it comes to importing your goods into The Netherlands, you’ll need to work with an Importer of Record. Additionally, VAT of 21% will be payable on the import value of your goods, but this can be reclaimed. Be sure to correctly classify your goods, as duties are non-refundable and depend on the classification.

Lastly, keep in mind that shipping options to The Netherlands and other countries within the EU are also available. With the right preparations and compliance measures in place, you can successfully launch your brand in The Netherlands.

80% of consumers aged 16 – 75 have ordered goods and services online

The Dutch e-commerce industry was worth £26.6 billion in 2020

In 2020, Amazon.nl averaged 31.8 million visits per month

Dutch men are the world’s tallest people

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