Let’s Get Your E-Commerce Goods into Germany

As the birthplace of many famous artists, Germany has been called the “Land of Poets and Thinkers.”

Germany has a population of 82 422 299, one-tenth of which hail from a foreign country.

Germany on map

Why Germany?

Population and the Economy

With a population of 83.2 million, Germany is the most populated country in Europe. It also boasts a thriving economy, making it one of the wealthiest. This makes Germany an excellent choice for any e-commerce business looking to globalise its brand.

Mobile Usage and Amazon

Almost 80 per cent of the German population own smartphones. This has led to a further rise in e-commerce, as it is becoming easier and easier for consumers to make purchases from anywhere.

Amazon Germany is the third-largest website in the country and the third-largest e-commerce site globally.

Setting Up To Launch

In Germany, as a non-resident importer, you will need a German VAT Registration, together with an EU EORI number. You will be required to do periodic filings based on the periodicity the local tax office assigns to your registration. In Germany, this is typically Quarterly.

Germany is also quite regulated from a product compliance perspective. You would require authorized representation or responsible persons for food and contact materials, electronics, and toys

Launching Your Brand In Germany

Even with a VAT Registration and an EU EORI number, you will still require an Importer of Record to act on your behalf when sending your goods into Germany. When shipping directly into Germany, VAT of 19% will be payable on the import value (typically the selling price of your goods). This can, however, be reclaimed.

You will also need to carefully classify your goods in Germany, as duties will depend on this classification and are non-refundable.

Shipping can also be arranged directly to Germany or other countries in the EU.

Second-largest e-commerce market in the world

Amazon.de averages 578.80 million unique visits per month

The German e-commerce sector was estimated to be worth $109.8 billion in 2018

65 per cent of the highways in Germany have no speed limit and are called the Autobahn

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