Let’s Get Your E-Commerce Goods into France

Famed for fashion trends, classical art, rich history, wines and sophisticated cuisine, France is a destination like no other.

It is the largest country in the European Union and has a population of 67 390 000.

France on map

Why France?

Location and Partners

With the UK as one of France’s leading business partners, most French citizens are somewhat fluent in English. This means that you can conduct most of your business without needing to employ a translator.


France has regulations in place to foster and enable the establishment and growth of innovative businesses. They are seen as a country that roots for the little guy, putting out resources, creating incentive programs and wholeheartedly welcoming foreign companies of all sizes, from all industries, wherever they’re from.

Setting Up To Launch

In order to launch your brand in France as a non-resident importer, it is necessary to obtain a VAT registration and an EU EORI number. The frequency of filing required by the local tax office will vary, but it is typically on a monthly basis. Additionally, it is important to be aware that there are strict regulations in place regarding product compliance in France, with authorized representation or responsible persons being required for food and contact materials, electronics, and toys.

Launching Your Brand In France

When importing goods into France, it is essential to have an Importer of Record to act on your behalf. The VAT rate of 20% will be applicable on the import value, which is usually the selling price of the goods. However, it should be noted that this can be reclaimed. It is also important to accurately classify goods for import into France, as duties are dependent on this classification and are non-refundable.

Shipping can also be arranged directly to France or other countries within the EU.

France is home to the sixth biggest e-commerce market in the world

The French e-commerce market grew by 14 per cent in 2021

With an average of 19 million visitors per month, Amazon France is the most popular e-commerce website in the country

Two new cookbooks are published in France every day

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