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There are many ways to make a profit selling on Amazon in 2022. But selling private label products is still one of the best methods to bring in business through the world’s largest e-commerce website.

According to Statistica, sales for private label products in the US hit $5.47 trillion in 2019 and are expected to hit $5.94 trillion by 2022. 

In this blog post, you’ll learn what Amazon Private Label products are, the advantages and disadvantages of selling them, and a step-by-step guide from ideation to fulfilment.  

Zee specialises in helping Amazon FBA sellers import their goods successfully, so we know a thing or two about the best ways to make money online.

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What are Amazon Private Label Products?

Amazon Private Label products are goods created by one company and then sold and branded by another. 

It involves researching and sourcing in-demand products already being manufactured and sold, then branding them with a unique ‘private label’ and selling them as your own. 

There are four ways to sell on Amazon using their FBA service:

  1. Amazon Private Label
  2. Wholesale
  3. Creating your product
  4. Retail arbitrage

Below you’ll learn all the steps you need to take to make a profit selling Amazon Private label products. 

How to Sell Private Label Products on Amazon: Step by Step

1. Research Your Products

Picking the right product is crucial. You need to make sure you’re choosing something in demand and already selling well rather than something you think will sell well. This means you’re capitalising on consumer demand, and it’s less risky than launching something brand new. 

There are lots of ways to discover these products. For example, you can look at Amazon Bestseller lists to Other websites are also a good source of inspiration. Are there any products on niche stores that are selling well but not currently stocked on Amazon? This could be a viable opportunity to take advantage of a gap in the market. 

Other websites are also a good source of inspiration. Are there any products on niche stores that are selling well but not currently stocked on Amazon? This could be a viable opportunity to take advantage of a gap in the market. 

Here are a few extra questions to consider:

  1. Are the products lightweight?: If they weigh over 1 kg, this could lead to high shipping costs. 
  2. Are people likely to return the product?: Items like clothing are complicated to sell becau