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Along with Black Friday, Amazon Prime Day is one of the best days of the year for Amazon sellers. Consumers flock to Amazon in their millions to find discounted prices and special offers.

In 2021, there were over $11bn in sales on Amazon Prime Day – the largest amount since the event began.

As a seller, it’s a fantastic opportunity to get your products in front of more people and increase your sales.

The event has changed in the last few years. COVID, growing inflation, and disruptions to supply chains have all led to complications. However, sales are still increasing year on year, so it’s still an excellent opportunity for your Amazon business.

Not sure where to start? In this guide, you’ll learn how to prepare for Amazon Prime Day in July 2022. At Zee, we’re experts in helping Amazon FBA businesses, so we know a thing or two about how to maximize this opportunity. Find top tips, instructions, and links to helpful resources to make the most of ‘Christmas in July’!

How to Prepare for Amazon Prime Day as a Seller

The best ways to prepare for Amazon Prime Day as a seller is to adjust your pricing, optimize your listings, monitor your inventory, and ramp up your marketing.

Here’s everything you need to do:

1. Adjust your pricing

Consumers