Let’s Get Your E-Commerce Goods into Australia

Australia has a population of 25 499 884 people. It is the smallest continent in the world but one of the largest countries.

Over 30 per cent of Australia’s current residents were born overseas, making it easy to understand why you may overhear over 300 different languages while visiting Australia.

Australia on map

Why Australia

e-Commerce Growth

Between 2017 and 2018, Australia’s total e-commerce revenue was $20.25 billion and is growing by an average of 20% every year.

Buying Trends

A JPMorgan report conducted in 2019 found that cross-border e-commerce purchases generated more sales than domestic retail trade. China, the US, and Japan are all popular digital shopping destination for local shoppers in Australia.

Setting Up To Launch

As a non-resident importer, it’s important to be prepared before launching your brand in Australia. First and foremost, you’ll need an ABN (Australian Business Number) and a GST number. These essential numbers will be used in your periodic filings, which are required by the local tax office. Typically, these filings are submitted quarterly.

In addition to being tax compliant, it’s also crucial to ensure your product is in compliance with the regulations in Australia. This may involve having authorized representation or responsible persons for food, contact materials, electronics, and toys.

Launching Your Brand In Australia

When it comes to importing your goods, you’ll need an Importer of Record to act on your behalf. Direct shipments into Australia will incur a 10% GST on the import value, which is typically the selling price of your goods. However, this can be reclaimed.

It’s also important to accurately classify your goods in Australia, as duties will depend on this classification and are non-refundable.

Australia is the 11th largest e-commerce market in the world

Amazon.au averages 22.5 million visits a month

73 per cent of the population with internet access made an online purchase in 2018

An Australian once tried to sell New Zealand on eBay

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